For most people, buying a diamond is a new experience, but that doesn’t mean it should be overwhelming. Understanding a diamond’s quality characteristics is straightforward and simple.
As the name suggests, shape (round, princess, radiant, etc.) describes a diamond’s form, primarily as viewed from above. All diamond shapes have different attributes, but overall the beauty of the individual shapes is a matter of personal taste.
Almost all diamonds have tiny inclusions. Diamonds with few or no imperfections receive the highest clarity grades.
The cut of a diamond determines its brilliance. Put simply, the better a diamond is cut, the more sparkle it will have.
This is the term with which people are most familiar, but bear in mind that carat is specifically a measure of a diamond’s weight.
A diamond’s color grade actually refers to the lack of color. In other words, diamonds that are white, containing little or no color, receive higher quality grades than those with visible color.
Unbiased diamond grading reports are offered with every diamond.