Located in the heart of Union Street in San Francisco, we pride ourselves in carrying exclusive designer lines and ability to create custom made jewelry, while offering the lowest prices on diamonds and gemstones.
Garo Oustayan, our founder, is a third generation jeweler who learned the craft from his father at their factory in Switzerland, and then continuing the family business as well as providing our customers with access to top designer products in the world.
Our diamond brokerage gives us access to a global inventory of highest quality stones and diamonds at unbeatable prices. We also provide a full set of services, including appraisals, repairs, insurance, financing and consignment.
We look forward to creating a wonderful shopping experience for you and your loved ones.
Exceptional jewelry deserves exceptional care. From the moment you find your perfect piece to the years that follow, we’re here to ensure your experience is as enduring as the jewelry itself.
A commitment that lasts. Rings purchased from our boutiques are backed by a lifetime warranty, giving you confidence in your investment for years to come.
Shop with peace of mind. Eligible purchases may be returned within 15 days in their original condition for a full refund, subject to our return policy.
We provide financing through our premiere industry partner, Synchrony Financial. Credit applications can be processed while you wait or online. Please contact us for further details.
Our relationship doesn’t end with your purchase. From professional appraisals and repairs to polishing, resizing, and restoration, we’re here to care for the pieces you treasure.
Warranty coverage and return conditions apply. Please contact us for details.
Stop by our showroom at 1931 Union Street in San Francisco to see our large inventory of diamonds and designer jewelry lines, including our clearance items some of which are priced below our cost.
Call us for an appointment or otherwise just stop by Tuesday through Friday from 11 am to 6 pm or on Saturday from 11 am to 5 pm.
Plan Your Visit“We pride ourselves in providing our customers with a superior service and will do everything humanly possible to ensure your satisfaction on all purchases and services.”Garo Oustayan, Founder & CEO